George Bauernfeind

With more than 25 years in strategy, brand marketing, and high-impact partnerships, George Bauernfeind brings a wealth of experience, including almost 15 years immersed in the Olympic movement.

George notably led BP's Olympic & Paralympic program for six years and three Games, where he masterfully crafted a distinctive and leading brand presence. He achieved this through integrated, multi-channel campaigns spanning media, digital, social, and over 25,000 retail locations, building a loyal fan base of 400,000+. He also conceptualized and executed over 300 events and experiential programs, consistently delivering "experience of a lifetime" moments for customers and earning a 'Best of the Best' award for sponsorship excellence.

Beyond the Olympic realm, George served as Chief Marketing Officer for USA Pickleball, driving its remarkable growth into one of America's fastest-growing sports through innovative marketing and partnerships. As Chief Revenue & Commercial Officer at the Chula Vista Elite Athlete Training Center, he achieved a 40% revenue increase. His contributions also include advising the USA Triathlon Marketing Committee and serving as Executive Producer of "Empty Net," a compelling documentary that aired on NBCSN and the Olympic Channel.